What is Web Scraping?
Web scraping refers to the extraction of data from a website.Unlike screen scraping, which only copies pixels displayed onscreen, web scraping extracts underlying HTML code and, with it, data stored in a database. The scraper can then replicate entire website content elsewhere.
How Web Scrapers Work?
Web Scraping has multiple applications across various industries. Let’s check out some of these now!
Web Scraping can be used by companies to scrap the product data for their products and competing products as well to see how it impacts their pricing strategies.
2. Market Research
Web scraping can be used for market research by companies. High-quality web scraped data obtained in large volumes can be very helpful for companies in analyzing consumer trends and understand which direction the company should move in the future.
3. News Monitoring
Web scraping the news sites can provide detailed reports on the current news to a company. This is even more essential for companies that are frequently in the news or that depend on daily news for its day to day functioning.
4. Sentiment Analysis
Companies can use web scraping to collect data from social media websites such as Facebook and Twitter as to what the general sentiment about their products is. This will help them in creating products that people desire and moving ahead of their competition.
5. Email Marketing
Companies can also use Web scraping for Email marketing. They can collect Email ID’s from various sites using web scraping and then send bulk promotional and marketing Emails to all the people owning these Email ID’s.
Point and click interface
Our goal is to make web data extraction as simple as possible. Configure scraper by simply pointing and clicking on elements. No coding required.
Extract data from dynamic web sites
Web Scraper can extract data from sites with multiple levels of navigation. It can navigate a website on all levels.