You might think that you can avoid digital marketing by turning off your phone, disconnecting from the internet, and moving to an undisclosed location. But you’re wrong! Digital marketing still reaches you even when you don’t want it to, because advertisers can follow your activities around the web and use that information to send you more ads that are more likely to interest you.
Big data will find you
It’s estimated that by 2020, 1.7 megabytes of new information will be created every second for every human being on earth. That’s 10 times more data than was created in 2010. And it’s growing exponentially. Companies like Google and Facebook are gobbling up and compiling as much information about your browsing habits as possible – then using that data to pitch products, services, ads and more to you with alarming accuracy.
There are lots of devices at home
TV, Radio, iPad, Smartphones… but there is also a device which is rarely looked at. It’s called digital marketing and it’s everywhere you go. You can’t hide from it anymore.
Most people use social media
The vast majority of people use at least one social network. If you want to reach your intended audience, you can’t avoid having a presence on them. That doesn’t mean that you need to be on every single social media platform—but it does mean that if you want your business to be noticed online, those networks need to be part of your strategy.
Google knows everything about us
From our political and religious beliefs to what we had for breakfast, Google has become an omnipresent repository of information about all of us. But despite our best efforts to keep things private, a great deal of what we do in our day-to-day lives is searchable on Google—and if you’re not careful, it could cost you everything. Follow these three easy steps to protect your privacy on Google
We search on our phones first thing in the morning
Our phones are always within arm’s reach, and in many cases, we use them before we even get out of bed. It’s easy to think that your business is invisible if you don’t have a brick-and-mortar store or aren’t listed on Yellow Pages. However, digital marketing—specifically search engine optimization (SEO)—lets your business pop up when customers search for what you sell online.
No matter what, someone is tracking your habits and behaviors
Maybe it’s someone who is watching you in real life, like a store clerk or a classmate in school. Maybe it’s a company collecting data about your online habits. Maybe it’s your government and law enforcement keeping tabs on you for suspected criminal activities. And maybe it’s your significant other using phone-tracking software to know where you are, when you left, and who you’re with.