What Is Digital Marketing and Why Is It Important?

digital marketing

Digital marketing (or internet marketing) refers to a wide range of online marketing methods that help businesses sell products and services online and reach customers via the Internet. For example, when you see an ad for your favorite product on Facebook or other social media platforms, it’s digital marketing at work! Digital marketing also includes search engine optimization (SEO), which helps companies become more visible in search engines like Google; social media optimization (SMO), which organizes content on social media websites; email marketing, which builds rapport with existing customers; and many more techniques. The possibilities are endless!

Digital marketing basics

What is digital marketing, exactly? Digital marketing generally refers to activities that take place online — things like search engine optimization (SEO), search engine marketing (SEM), content creation, paid advertising and more. These online efforts can boost a business’s SEO rankings and improve its visibility on social media. A combination of digital marketing tactics may also be referred to as Internet marketing or integrated digital marketing . Integrating these different approaches is what makes digital marketing so powerful for many businesses.

Social Media Marketing Platforms

One advantage of digital marketing is that it’s easy to use, especially if you’re using a social media marketing platform. There are many out there, but in general they all do pretty much what you’d expect. You create an account for your business; set a profile picture, write about your products or services; add links, images, videos and then spread your message via social networks like Facebook and Twitter.

Influencer Marketing

This tactic uses influencers to generate exposure for your brand. These influencers might be bloggers, vloggers, or even mainstream celebrities. They typically accept free products in exchange for their endorsement on social media platforms like Facebook, Twitter, Instagram, etc. In order to get them to promote your product or service, you’ll usually have to pay some sort of compensation (sometimes quite hefty). The key is figuring out which influencer matches up with your target demographic.

Email Marketing

When you first set up an email marketing campaign, you may find it difficult to entice people to subscribe. To attract readers to sign up for your emails, you should present information that’s of value to them and create a call-to-action that encourages them to join your mailing list. Make sure your subject lines are clear, relevant, interesting and focused on what subscribers can expect from reading your messages.

Content Marketing

A Good Investment for Your Business : In a world of instant gratification, it’s easy to be seduced by flashy buy now buttons. But businesses that rely solely on such tactics are often disappointed by disappointing results. Content marketing is built around creating relevant, valuable content your target audience will find valuable. If you create something they can use and enjoy—and eventually share with their friends—you’ll establish your brand as an expert in your industry while also increasing sales.

Search Engine Optimization (SEO) Marketing

Search Engine Optimization, or SEO, is a strategy of increasing your visibility in search engine results pages (SERPs) by improving ranking factors like on-page content and links. Since there are more than 200 million searches on Google every day—making it easier for people to discover you.

Pay-per-click (PPC)

PPC is a type of advertising in which you pay a service, like Google or Facebook, to place your ad on their site. The benefit of PPC ads is that they can show up as a sponsored search result, which makes them easier for people to find. While PPC ads are more expensive than other types of digital marketing strategies (like display ads), they’re typically easier to manage and can bring in sales faster.

Affiliate Marketing

With affiliate marketing, companies don’t need to invest in expensive TV, radio or print ads to reach consumers. Instead, they can make a website with quality content that entices consumers to click through and purchase items—all without any obligation on their part. Businesses have much more flexibility when it comes to digital marketing; they can tailor their ads to specific audiences or even run Facebook or Twitter ads targeted at users interested in buying a specific product or service.

Mobile Marketing

The rise of smartphones has led to an even greater dependence on digital media. As consumers are on their phones more, mobile marketing is becoming a crucial component of any digital marketing strategy. If you own a business with an online presence, you need to have a mobile-optimized site (i.e., one that can easily be viewed on all types of phones). Mobile advertising and SMS outreach are also vital for connecting with customers who are out in the real world.

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