This is an introduction to an article about predicting what new trends there will be in 2022.
What are some top predictions for new emerging tech 5-10 years from now? We’ll discuss key challenges like AI ethics; opportunities like economic growth; plus predictions on what’s new to come like holograms. It’ll be enlightening—let’s jump right in!
Digital Marketing Industry Growth
By 2022, digital advertising is expected to be worth $270 billion globally—that’s up from $189 billion in 2017. The rise of mobile will remain a key factor driving growth. Globally, revenues are forecast to grow by 41% over 2018 figures and by 2025 it’s estimated that around 77% of all internet traffic will be driven through smartphones and tablets. In fact, as of May 2018 mobile ad spend already accounted for 67% of total digital ad spend. But, despite its global dominance, analysts predict that mobile isn’t going to keep on growing at quite such a rapid rate; they expect 2.5% annual growth compared with 11.6% annual growth during 2013-2017 (Statista). This change reflects shifting marketing trends among advertisers who have been moving budgets away from desktop and towards mobile since 2015 (Google). Instagram also continues to grow rapidly; Statista predicts a CAGR of 25%. Meanwhile user numbers across social platforms increase every year too with many platforms now sporting more than 1bn users each (Twitter & Facebook). Messaging apps like WhatsApp continue to dominate too with analyst firm Ovum estimating 30bn messages sent per day via these apps.