The term SEO (Search Engine Optimization) refers to the efforts undertaken to improve the ranking of your website on search engines like Google, Yahoo and Bing. There are several SEO techniques that can be used to achieve this objective, including link building, keyword optimization and content marketing. Here’s what you can expect from an SEO services company when it comes to SEO services in Indi.
Research, On Page & Off Page Optimization
SEO is typically performed in three stages: research, on-page optimization and off-page optimization. Each stage will help you optimize your website to rank higher on search engines. Most SEO companies start by performing keyword research to figure out what keywords you want to rank for and which ones are worth focusing on. Off-page optimization involves setting up links with other websites and promoting content so people can find it online. The final step is on-page optimization, which refers to tweaking elements like titles, headlines, descriptions and navigation in order to help readers find your content more easily. It’s not uncommon for firms that specialize in search engine optimization (SEO) also offer social media management services as well as monitoring services that tell you how your website is doing over time.
Before you can optimize your content for search engines, you need to know which keywords are relevant and popular for your industry. This will allow you to craft specific terms and phrases that people are actually using when they search online. Popular keyword research tools include Google Keyword Planner, Word tracker, and Answer The Public. Here’s how to use them effectively: Think of some potential terms or phrases (make sure they’re not too specific) that relate to your product or service. Input these into Google Keyword Planner along with some common words such as and, for, what, etc. Sort through until you have 20-30 related keywords/phrases in total.
One of the most common questions we get from our clients is, what is link building? If you’re in business and you don’t know what it is, it’s definitely something you should be paying attention to. So here we go: Link building is one of those buzzy marketing terms that can mean any number of things. On a basic level, it’s an integral part of Search Engine Optimization (SEO). Without links pointing back to your website, there’s no way for Google to understand its relevance. And without that relevance—without being high up on Google search results—you’re doomed. As soon as someone searches for your product or service on Google, your site needs to show up.
Analytics & Reporting
Your SEO agency should be using analytics and reporting to measure your website’s performance and adjust their strategy accordingly. The more up-to-date data you have about your website, such as what pages are performing best, which keywords drive conversions, etc., can help you make better business decisions. An agency that’s completely blind to what’s happening on your site isn’t doing its job.