The process of pay per click is relatively new in the marketing sphere but it has proven to be quite successful in bringing in new customers and strengthening relationships with existing customers. Although you may not be aware of it, many companies are using this strategy without even knowing what it’s called and why it’s so effective. Let’s take a look at the specifics of pay per click.
What Is Pay per Click Advertising?
If you’re new to Internet marketing, pay per click advertising can be a bit intimidating. Essentially, it’s an advertising model in which advertisers are charged based on clicks generated by their ads—no matter if they lead to sales or not. It allows small-time businesses and even individuals to generate online traffic and leads at a relatively low cost.
PPC vs. Organic Traffic
First, let’s examine PPC vs. organic traffic: what they are, how they work, and which is best for your business. Organic search results (sometimes called natural or earned) come from Google and other search engines based on relevant information about a company and its services or products. SEO experts use strategic keyword placement in titles, metadata tags, page copy, and links to improve their company’s visibility in organic search results.
How Much Does PPC Cost?
Much like search engine optimization, there is no one-size-fits-all answer for how much pay per click marketing costs. It all depends on your unique business and industry, your audience’s demographics, and several other factors (which we will discuss below). Many small businesses have very minimal budgets to work with; if that’s you, then PPC might not be a good option—however, you can still utilize some of PPC’s features without spending a fortune.
AdWords can be a little confusing for newcomers. Google offers a lot of information about how to use AdWords, but it can be difficult to understand exactly what each part does and why. Don’t worry, though; there’s an easy-to-follow guide below.
Where Do I Start With PPC?
If you’re trying to grow your business, pay-per-click advertising could be a great place to start. Using PPC allows you to market to potential customers that are actively searching for products and services—often on mobile devices. In addition, since you only pay when someone clicks on your ad (and not for impressions or viewable clicks), PPC gives you powerful control over how much money you spend. Here’s how PPC works and why it could benefit your marketing efforts.
What Should I Track In My Ads?
When you’re just starting out with paid advertising, it can be hard to know what metrics are important. On one hand, it’s better to learn what’s important in your ads by simply tracking everything and analyzing at a later date. On another hand, though, if you don’t start paying attention to how many conversions each channel is getting and how much traffic each channel gets overall, you may end up wasting money on ads that aren’t producing results.
How Do I Get Started with Google AdWords?
There are a few ways to use AdWords, depending on your business model. The three main types of AdWords campaigns are: keywords, cost-per-click (CPC), and ad groups. You can also use tools like Google’s Keyword Planner to see what’s popular or not popular, how much competition there is for certain terms or phrases, and how much you should be paying for keywords.