Gaining customer loyalty is the goal of any business, but how does this term translate to the market in the digital era by Digital Marketing Services?
Customer loyalty entails customer behaviors which are beneficial to a business, and they can be broadly categorized into 3 groups: customer retention, advocacy (support or recommendation of the business and its products) and purchasing.
These behaviors are impacted by different factors, but we can all agree that customer experience – which is inarguably the center of attention in the modern market – plays a huge role in promoting all three. And with the advancement of AI, optimizing the customer experience, right from the very first encounter with a brand, has taken on a whole new level.
From mobile app development to influencing digital marketing on a larger scale, artificial intelligence and machine learning are becoming the most important tools brands use to encourage customer loyalty – and here’s why.
The difference between AI and machine learning marketing based marketing and the traditional variety is quite clear. Traditional marketing is launched with very limited insight into the behaviors and purchasing patterns of the targeted audience. Meanwhile, AI-based projects for digital marketing are fully equipped with specific information about customer behavior, purchasing patterns and many other parameters. This added information helps in achieving better conversion rates and a substantial increase in the company sales.
Numerous kinds of ML models are extensively used in present-day digital marketing services to unleash the power of AI in the modern businesses.
A few very important machine learning based marketing models include the following:
- Effective risk prediction and interventions
- Efficient predictive data modeling
- ML insight based content campaigns
- Real-time content help through chat bots and other tools
- Machine learning based pay per click campaigns
- Highly targeted email campaigns
All of the above models powered by different types of algorithms help marketers to increase the targeted customer outreach, improve the relevance of their audience, trigger a response or action, and create a great user experience.
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