Social media optimization: how to get the most out of your online presence

In the past, you might have only had one or two social media accounts to maintain, but today, the chances are good that you’re managing many more. For those who have yet to take the plunge into this brave new world of social media, it can seem like there are no rules and very little order, but really it’s just that there are several different ways to optimize your use of these sites and services so that they work for you rather than against you. Here are some tips on how to do social media optimization in the most effective way possible.

Optimize every new post

Once you’ve published a post on any social network, be sure to boost it by liking it and sharing it. This will increase your engagement metrics—and if you have a website, you can use software like SumoMe that automatically does these things for you every time you publish a new post.

Optimize old posts

Once you have published several posts on a social network, it’s time to look at some simple ways you can make sure that each one reaches as many people as possible. Optimizing your posts means knowing what times they perform best and ensuring that you use appropriate hashtags and keywords. To increase post visibility in an organized way, keep these techniques in mind.

Optimize images

If you’re serious about social media marketing, you should be optimizing all of your images on a regular basis. Optimized images load much faster and take up less space. They’re easier to share on social media, too, since they open up in high resolution. What’s more, optimizing an image increases engagement because it has visual value that creates a stronger connection with viewers.

Optimize videos

Videos are one of the easiest ways to showcase your business and keep viewers engaged. They can provide detailed information about products or services, as well as entertainment and interactions between you and customers. Optimizing them involves a few simple steps. Begin by uploading high-quality videos that fit within specific criteria for sites like YouTube, Vimeo, Vine, and others. Include captions so those with hearing difficulties can enjoy them too. Optimize these sites for best results.

Optimize like buttons

Adding Facebook and Twitter buttons to your website allows users who enjoy what you’re posting on social media sites to easily share content with their own followers. Optimizing for social sharing is a great way to drive more traffic back to your site.

Optimize comments

For the first time, users have access to an unlimited number of characters when writing comments on Facebook. Your audience can now express themselves more than ever before, so make sure you’re responding in kind. The social network has made it easier for businesses and individuals alike to interact with audiences through commenting—now it’s up to you and your brand or business page to engage them back in return.

Build community with groups, hashtags, and mentions

When social-media users see that you’re talking directly to them in their mentions, they’ll be more likely to engage with your content. For example, if someone tweets a question at you, responding with an answer or a helpful link will give them an incentive to come back and check out what else you have to say. This can go both ways; be sure not just respond when others reach out!

Get more followers by making interesting content, interacting with others, and answering questions
When you first start a business, you may not have many followers on social networks, but that doesn’t mean they won’t find you. If you want a wide following and think your content is interesting and helpful, share it! Share links to your website or a message with information about what you do. Interacting with other sites and people increases awareness of who you are and can also help build relationships with others.

More tips for more followers

There are tons of articles, case studies and research on just about every aspect of social media—especially on Twitter, Facebook and Pinterest. But what’s truly interesting is that all these strategies tend to contradict each other. The only way to know which strategy will work for you is A/B testing. Test one strategy for a month, then switch it up and run another A/B test; rinse and repeat until you have found what works best for you.

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