What You Need to Know About the Scope of Digital Marketing in 2022

What You Need to Know About the Scope of Digital Marketing in 2022

Digital marketing has come a long way in the last five years, but one thing’s for sure—it’s not going anywhere anytime soon. In fact, thanks to how rapidly it changes and evolves, by 2022, digital marketing will be even more important than it is today. We take a look at the scope of digital marketing in 2022 and what you need to know about the field so you can start pursuing it now.

What Is Digital Marketing?

There’s a lot to unpack here. In short, digital marketing can be defined as the use of technology-based tools and strategies to influence customer behavior. This is usually done through content creation, media sharing, and influencer outreach.

Digital Marketing Agency Growth Statistics

The scope of digital marketing is constantly growing, as businesses realize that online platforms are vital for customer engagement. According to Statista, organic search will continue to be a primary channel for marketers and brands in 2017. The channel is projected to generate $31 billion in revenues by 2019. In addition, video content marketing is expected to experience rapid growth within digital advertising, with an anticipated 41 percent year-over-year increase from 2016-2021.

How Digital Marketing Can Benefit Small Businesses

If you run a small business, chances are you’re looking for ways to get more customers, boost sales and increase your profit margin. If so, digital marketing is an ideal way to reach people who might otherwise never hear about your brand. Small businesses can start a digital marketing campaign with less money than it would take them to launch a traditional marketing campaign—but that doesn’t mean there aren’t risks involved.

What You Need to Know About the Scope of Digital Marketing in 2022
What You Need to Know About the Scope of Digital Marketing in 2022

Why Do B2B Firms and SMBs Need Digital Marketing Help?

The scope of digital marketing is vast, and there are plenty of ways for you to incorporate it into your marketing strategy. From Facebook ads that cost $5 each to bulk emailing services that let you send out over a million emails, digital marketing can save businesses tons of money and help them reach more customers on a larger scale.

Innovations in Search Engine Optimization (SEO) Technology

The scope of digital marketing is evolving rapidly. Search engines, from Google on down, have been constantly developing more advanced ways to deliver relevant results and more efficiently present them as you search. One area that has evolved immensely is search engine optimization (SEO), which allows businesses to boost their online presence with highly targeted keywords and phrases—with a strong focus on natural search results versus paid advertisements.

Trends That Will Define the Future of PPC Management

The past decade has brought about an unprecedented number of changes and challenges to businesses, especially those that rely on digital marketing. The next ten years will bring even more challenges and changes for these same businesses as competition for new customers continues to increase. What should PPC managers expect?

5 Predictions for Digital Marketing in 2022

In 2022, digital marketing will be more than a mere buzzword. It will shape all aspects of advertising, from branding and messaging to where your ads are seen and how they’re delivered. Here are five major trends for marketers to watch for in 10 years’ time.

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