If you want to make sure that your business or website gets noticed, increasing your traffic flow is one of the most effective ways to get more people checking out what you have to offer. However, it can be difficult to know where to start. It’s even more difficult when you don’t know what kinds of strategies will work for your particular audience and site. But if you follow the tips in this article, we can help ensure that your page gets the attention it deserves! Read on for our list of effective ways to increase traffic to your site!
1) Do SEO right
Search engine optimization is a large and complicated process, but even a few small optimizations can make all of the difference. If you want your company’s site to show up higher in search results, start by making sure you’re optimized for basic keywords like your industry and your town. Make sure you have good page titles, descriptions, and headers, too. These are some of the first pieces of information that searchers will see—so make them count!
2) Start a Facebook Page
Facebook is one of today’s most popular social media sites. If you want more people reading and commenting on your work, creating a Facebook Page for your site is one way to attract a wider audience and gain backlinks from fellow bloggers, who may link to it as well.
3) Try Content Marketing
Everyone knows content is king online, but it’s not a good idea to just create any type of content and put it up on your site. Focus instead on creating content that helps people solve problems. If you don’t have those types of skills, consider hiring someone who does or outsourcing that portion of your work. It’s better to pay a writer $100 per month than have no content at all.
4) Pin Helpful Tips and Pictures on Pinterest
A great way to attract a steady stream of new visitors is by pinning helpful, relevant tips and pictures to Pinterest. You can do so from within WordPress with a handy plugin, or create a separate Pinterest account for your site. This will help you promote articles that are already attracting attention; just make sure not overdo it—Pinterest users frown upon links to self-promotional websites.
5) Try Influencer Marketing
If you have a product that appeals to niche audiences, tapping influencers in those communities is a great way to reach new potential customers. Contact potential influencers directly through social media or email and ask if they’d be willing to share their experience of using your product with their audience. Make it clear you’re looking for an honest review; no one likes seeing fake, paid reviews.
6) Try Email Marketing
Many people think email marketing is only for huge businesses, but it’s a great way to start a conversation with potential customers. Create an email subscription list by offering something valuable for free (information, a guide) in exchange for their email address. Then market your products and services directly to them via email. Make sure you follow federal anti-spam laws so you don’t get shut down by Mailchimp or other providers.
7) Get Featured in Magazines
Getting coverage in a magazine is a great way to bring new readers and clients to your site. Look for magazines related to your industry or with a general audience.
8) Try PPC Advertising
PPC, or pay-per-click advertising, is one of the easiest and most affordable ways to attract new visitors. With PPC you simply bid for ad placement—the top ad for a particular search term (e.g., how do I bake a cake) appears at or near top of Google results.
9) Make Sure Your Videos are Good Quality
The better your video is, the more likely it is that people will watch. If you’re not confident in your video skills, it might be best to let someone else do it for you. It’s much easier and more cost-effective to pick up a semi-professional video than it is to lose viewers who aren’t interested because of poor production quality. Make sure you have good lighting, clear audio and a professionally shot and edited video before releasing it onto YouTube.
10) If you’re doing all of the above, try link-building.
Creating backlinks (which is just a fancy way of saying links) is one of several strategies that can help you rank higher in search engines. With link-building, you’re doing things like getting other sites to publish links to your own. It sounds a little shady but search engines actually love backlinks and take them into account when ranking websites.