Know About Latent Semantic Indexing Keyword
Earlier Google used to rely solely on keyword density to understand the main concept of a page. But now as Google has got smarter, it not only looks for the main keyword but also for LSI keywords as well. If you are thinking it is synonyms of the main keyword, it’s not. Instead closely tied to it and frequently found together because they share the same context.
Like, if your blog post or content is on “Hot chocolate”. Then Google would not just look how many times and how have you used it in the title tag, image alt text etc. It will also look for related terms like “temperature”, “hot”, “boil” etc. These are nothing but LSI keywords, giving a higher degree of confidence to Google that the page is surely about “hot chocolate”.
But why Google started using them instead of just the main keyword?
How to Use Latent Semantic Indexing Keywords to Boost Your SEO
Previously, normal keyword looks through moved toward a page with an accountant’s attitude – the page contained a given word or it didn’t, with any center ground. The main measure Search engines had for the pertinence of a page to a given hunt was keyword thickness.
This prompted a training known as Keyword Stuffing; an act of placing keywords in various places in the content in as quick a progression as could reasonably be expected.
The Benefits of Using LSI Keywords
LSI put a stop to your content from being labeled as spam in the eyes of search engines.
LSI keywords will help you retain visitors on your site by making the flow of content natural and meaningful.
LSI can help your site rank better for related searches.
LSI keywords can improve sales by helping your business rank higher with less competition.
Create LSI keywords
Google Autocomplete. The easiest way to search LSI keyword is to choose one main keyword and put into Google search bar. Google automatically provides the best matching phrase or list for your primary keyword as you type it in the search bar.
Niche Laboratory offers keywords suggestions, top ranking websites, website page titles, website meta descriptions, web site meta keywords, and a website competition matrix. This is a very helpful tool to find the best LSI keyword matches, as well as get an idea of a competitor’s traffic-driven keywords.
Importance of LSI Keywords
The initial implementation of LSI was in reaction to many attempts by site owners to manipulate SEO. Until LSI, page content and Meta tags were often long sets of needlessly repeated keywords with no recognizable information or topic.
LSI allows search engines to give credit to quality web page content. Therefore, by including semantically related search phrases in your page’s SEO copy, you are giving the search engines a better understanding of your page, company, products, and services.
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