Key Performance Indicators (KPIs) are metrics that measure performance on a regular basis. In business, they’re usually financial in nature, such as return on investment (ROI), profit margin, sales growth and so forth. As a digital marketer, you’ll likely have many KPI options to choose from depending on your marketing channel and what you’re trying to accomplish. Here are some common KPIs: How many times was an ad viewed? What was average cost per acquisition? What was conversion rate of visits to sales leads? How often were website pages viewed? How much revenue did each channel generate for my company? Does social media impact website conversions or customer acquisition costs or revenues? Which pieces of content produced higher levels of engagement than others? Which pieces of content gave me my highest ROI? Do posts with videos give me better results than plain text posts? It’s up to you—and your boss—to decide which KPIs matter most. But know that defining them is key before starting any campaign or initiative.
The Most Common Mistakes Made by New Marketers: This can be tough because there isn’t one answer here; every digital marketer makes different mistakes when launching their first campaigns. Some people spend too much time crafting custom landing pages, which makes them miss deadlines and lose out on certain deals if customers aren’t given what they want fast enough. Others use only organic channels without giving advertising a chance, even though organic channels are highly competitive today compared to paid ads space.