Is digital marketing the same as internet marketing?

The Sky's the Limit: How Franchising Can Help You Achieve Your Dreams

Although digital marketing and internet marketing both refer to the same concept, they are not necessarily the same thing. You may be familiar with the concept of internet marketing, but you may not have heard of digital marketing before. In fact, some people consider digital marketing to be the next step in internet marketing. The two terms are synonymous, but their definitions are slightly different. Continue reading to learn how they’re similar and how they differ from one another.

Yes, But…

While they may be used interchangeably, digital marketing and internet marketing aren’t exactly synonymous. According to Google, Digital Marketing is the management of marketing campaigns across channels, with a particular focus on using digital channels to spread a message about a product or service. Internet Marketing is the use of online tools to promote products or services through social networking and content-sharing websites. This means that traditional media like TV and print ads are considered forms of internet marketing.

YES – Digital Marketing Has Changed Internet Marketing

Today, it is difficult to think of one without thinking of the other. Digital Marketing has completely changed Internet Marketing, and vice versa. While it can be argued that there have been many contributing factors to their change in definition, there are five key reasons they are now so similar

What you need to know about Search Engine Optimization (SEO)

The best way to get customers and search engine traffic is by optimizing your website for your target keywords and phrases. Search engines have complex algorithms that try to determine what pages are most relevant for a given search query, but luckily, SEO professionals know these algorithms inside and out. Our SEO experts will make sure that potential customers can find you online when they’re looking for products or services like yours. This can be accomplished through link building, keyword selection, social media integration and much more.

What you need to know about Search Engine Marketing (SEM)

What is SEM? SEM, or search engine marketing, refers to a type of advertising in which companies pay to place ads on search engines, like Google and Bing. Since these ads are placed on a results page, they also fall under paid search. The main difference between SEM and traditional online advertising is that with paid search, you can bid on specific keywords related to your business — meaning you can reach people who have already shown interest in your services by searching for those phrases.

What you need to know about Display Advertising

The most common way to purchase display advertising is through a CPM buy. CPM, or cost per mille (thousand), means you pay for every thousand impressions of your ad. Most display networks offer an auction-based bidding model, so your bids will be up against those of other companies who want to advertise in that space.

How useful was this post?

Click on a star to rate it!

Average rating 0 / 5. Vote count: 0

No votes so far! Be the first to rate this post.