Engagement is a vital part of your marketing efforts. Customer engagement describes how long a customer stays on your website, how much they enjoy the experience and how well they converted into loyal customers.
Finding out how to engage your site visitors isn’t an easy task. Attracting and retaining the attention of your audience, while difficult, is not impossible. The key? Driving user engagement.
In order to do that, first ask yourself: How much time are users spending on your website? How many pages are they checking out? What pages are they checking out? Are they clicking on your calls-to-action? And most importantly, what percentage of visitors is performing the desired action on your site?
User engagement is when visitors to your site appreciate your content enough to stick around, absorb, and convert.
Here are some best ways to increase user engagement on your website :
Make Your Website Loading Speed Fast
You could have the most amazing website in the world, but if it loads too slow it will not engage any users. People usually leave a site if it takes more than three seconds to load. So try to keep users on your website by making sure that it doesn’t take more loading time or you can take the help of various tools available online to measure your site speed. For e.g. GTMetrix
The website should be user-friendly to drive users’ engagement to ensure that all content is easy to find and understand. Design your website to be accessible to users and easy to navigate from one tab to another. Remember that simplicity is better.
Add a Chat Box to Your Homepage
Adding a chat box to your homepage can drive customer engagement into your website. When there is nobody to monitor the live chat, be sure to mention their queries by saying these lines” Nobody is here right now but feel free to leave a message, and we will get back to you shortly” to drive their involvement also.
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Provide Link to Related Posts
To drive user engagement you should provide the link of similar posts that they might enjoy at the end of each blog post. The longer they spend their time, the more likely it is that they will end up converting.
Determine what pages are resulting in the most bounces pages, what blog posts are most popular or generating the most views or something should be changed there. These are some questions you’ll want to be asking yourself as you analyze your website data and proper actions should be taken if any loopholes would be found on your website.
Be Mobile Friendly
Having just a standard website isn’t enough. It needs to be mobile-friendly which can easily be directed to Mobile, Smartphone or tablet visitors to the appropriate information quickly and easily.