The online success of any business lies on how well keywords are inserted in its blog’s posts or content. Keyword research is one of the important SEO factors along with link building, and content marketing.
A website that gets lots of organic searches and one that gets none is because of the keywords that it use.
By using effective keyword research tools available online you can easily determine a popular keywords which are doing well on search engine and can use them to rank well in search engines for specific topics to drive traffic to your site and promote your products or services to ensure online success of business.
What is a keyword?
A keyword is a specific word that someone types into a search engine to find a topic they are looking for ,also called search query. Web pages contain information that people are looking for, so while writing a content, one has to think of the search terms or Keywords that people will use to find their web page in the search engine.
By finding out what people are searching for you put yourself in a strong position to help them achieve their goals as well as yours.
There are two types of Keywords
1. Short-Tail Keywords
Short-Tail Keywords are also known as popular keywords. These keywords contain two or three words.
For example, “Doctors”, and “Gym trainers” .
Although short tail keywords would generate thousands of visitors to your website, they are highly competitive and harder to rank on Google.
2. Long-Tail Keywords
Long-Tail keywords contain more than 3 words. They are little different from short tail keyword. It has low search volume and competition. Due to these factors, it is easy to rank for long tail keyword.
Why Keyword Research Is So Important for SEO?
Keyword research in SEO is as important as oxygen in human living. queries. Keyword research is an SEO practice of finding, analyzing and using the phrases people use to search for information on the internet.
In other words, it is about getting to know the language of your potential visitors and using this knowledge to optimize your content.
1.Keyword research impacts every other SEO task that you perform, including finding content topics, on-page SEO, and outreach and promotion.
2.It helps to get targeted audience for your website through search engine. It is the most important part to choose relevant keywords for your business or blog to reach relevant people.
- Keywords are like a compass for your SEO campaigns which tell you where to go and whether or not you’re making progress.
- Keyword research gives you insight into what customers are searching for and the exact words and phrases that they use.