Pay per click advertising (PPC) is one of the most effective ways to promote your brand and reach potential customers while they’re searching online. It’s worth the time and effort you put into it, because those who visit your website via PPC are far more likely to convert than visitors from organic search, social media, or other platforms. That said, there are several key factors that can make or break your PPC campaign. The following guide outlines exactly how to set up an effective PPC campaign to get your brand recognized by potential customers on search engines like Google, Bing, and Yahoo!
Do You Need PPC Advertising?
Most of us have heard at least a bit about pay-per-click advertising.
What is PPC?
PPC, or pay-per-click advertising, is a type of internet marketing where advertisers only pay when someone clicks on their ad. Instead of paying for impressions or clicks, you only pay for real customers that are interested in what you have to offer.
How Does it Work?
PPC advertising makes it easy for companies of all sizes to reach their audience in less time and at a lower cost than other forms of digital marketing. PPC ads are simple: you pay only when people click on them.
Selecting the Right Keywords
The keywords you choose will help people find your business, so it’s important to have them be as specific and relevant as possible.
Strategies for Increasing Engagement
An important part of creating a successful PPC campaign is increasing engagement. This means increasing your click-through rate, which allows you to drive more traffic from a set budget. The following are ways you can increase engagement for PPC campaigns
Understanding Results and Optimizing Spend
When setting up PPC campaigns, it’s important that you understand what results you want to achieve.
Search engine optimization, or SEO for short, is a marketing strategy that helps improve a website’s ranking on Google. SEO gives companies an opportunity to generate traffic from people who would otherwise not have found their website.