Since over 90% of internet users use search engines to find the information they are looking for, it’s critical that your site shows up at the top of the search results when someone does a search on Google, Yahoo!, or Bing. In fact, research shows that 41% of searchers never look past the first page of results, so it’s crucial that your site appears there. The good news is that you can get your site to rank at the top of the search results by making some simple changes to your website and using advanced optimization techniques. Don’t believe it?
One of your goals should be choosing one or two keywords that are relevant and industry-specific. Once you’ve settled on your search term, write down 10-20 variations (or keyword phrases) related to it. For example, if I wanted my piece about water damage restoration services in New York City to rank for Water Damage Restoration NYC, I might try: water damage restoration new york city, new york city water damage restoration, water damage services nyc and water damage repair nyc.
How keywords are used on a web page is known as keyword density. The optimal amount of keywords should be between 1-2 percent. This means that if you have 100 words on your page, between one and two will be relevant to your focus keyword or topic. If you use more than 2 percent, you risk being penalized by search engines for over optimization, which is an automatic red flag for spamming their results.
Title Tags and Meta Descriptions
Make sure your title tags and meta descriptions are on point. Having information in these fields helps search engines categorize your website, which in turn is a big factor for getting your website to rank at or near the top of search results. Make it easy for people to click through from a search engine result.
It is always a good idea to have a structured website, and if you are using WordPress as your content management system, there are some simple but very powerful SEO options that can be turned on with a few clicks. The first and most important thing is your site structure (the way you organize and label your pages). This should be descriptive, intuitive and consistent across every page.
Search engine optimization is a collection of tactics designed to get your site higher search rankings in organic (non-paid) search results. There are two basic ways you can improve your SEO: content and link building. Inbound links and better page loading times are known as technical SEO while creating quality content is called on-page SEO. The steps below will help ensure that you have an optimized website that can rank high in search engines.
In 2014, it became clear that links and mentions from social media sites were now a ranking factor in search. Since then, social signals have been an increasingly important ranking factor in how well your website is positioned within search results. From Facebook likes and Twitter retweets to LinkedIn shares and Pinterest pins, social media can help your site find new traffic—especially if you focus on securing links back to your content from high-quality websites like Wikipedia and industry publications.