Modern businesses live and die by their marketing strategies, and there’s no doubt that digital marketing has become an essential part of any successful company’s plan. However, many companies still don’t realize the full potential of digital marketing, or they fail to put the right strategies in place to reach the customers they want to reach in the most effective way possible. Here are several of the most powerful digital marketing strategies you can implement to attract more customers and boost your bottom line. (500-1000 Words)
Start by defining your goals
There are many different ways to market a business, so it’s important to define your marketing goals before choosing a strategy. What do you want to accomplish? How will you measure success? When do you need results by? Consider whether your goals are short-term or long-term, immediate or long-lasting. Then determine how much time and effort your company is willing to put into its marketing strategies.
Step 1: Define your customer
To make sure you’re targeting your marketing campaign to your ideal customer, start by identifying who it is you’re selling to. To begin, start making a list of qualities that describe your perfect customer—what’s their gender? What’s their age range? Are they married or single? What kind of work do they do? This can help you establish what types of content you might be able to share on social media or via email.
Step 2: Create an audience
This one sounds obvious, but you might be surprised at how many people try to skip it. The reality is that marketing is a two-way street; it takes time and money to produce content, build connections, and cultivate relationships—but until you have a built-in audience that’s already receptive to your messaging, it’s all for naught. It’s not uncommon for brands to spend thousands of dollars on advertising before seeing a dime in return.
Step 3: Promote using paid advertising tools
Paid advertising is a key component of digital marketing because it allows you to actively target potential customers. One of your first decisions will be whether to use social media, search engines, or email marketing to drive traffic to your site. Each platform has its benefits and costs that may make one more desirable than another for your business.
Step 4: Build your personal brand
Get out there. Speak at events, write guest posts on popular blogs and answer questions on Quora. When you establish yourself as an authority in your niche, you can start to make passive income through things like affiliate sales and e-books.
Step 5: Use social media to spread the word
using social media channels such as Facebook, Twitter, and LinkedIn, you can quickly and easily spread your message to a massive audience. When you share valuable insights or resources on your social media feeds, people will likely click through to your company’s website.
Step 6: Understand Search Engine Optimization
The foundation of every digital marketing strategy is search engine optimization (SEO). But, you can’t just throw a few keywords into your posts and call it a day. Use these tips to get more traffic from search engines. How do I optimize my business website for SEO?
Step 7: Learn about Conversion Rate Optimization (CRO)
Google Analytics will give you a good overall idea of where your site traffic is coming from and how users are getting to you. By looking at different categories in Google Analytics, you can get an idea of what’s driving traffic to your site. One of the most important factors that leads to conversions (which we will discuss later) is engagement on your page, so make sure that when people arrive on your page they stay engaged. You can use Google Tag Manager for free website analytics.
Step 8 : Track Your Progress
Click here to download our FREE social media progress tracker. It will keep you accountable and give you a clear picture of your progress each week. Fill it out before Sunday night, upload it back to us by Monday morning (if not sooner). This will help ensure you’re on track and keeping up with your weekly blogging schedule!