Find out which digital marketing type is right for your company

Find out which digital marketing type is right for your company

There are many different types of digital marketing to choose from when creating your marketing strategy, but there isn’t just one correct answer for every business. What works best will depend on your goals, your budget, and the demographics you’re trying to reach. This article will break down the four main types of digital marketing, as well as discuss some of the pros and cons of each in order to help you determine which may be best for your company’s specific needs.

Paid

If you want to build awareness for your product and launch quickly, paid advertising may be a good option. If you’re running a sale or trying to get in front of a specific audience (like new parents), paid advertising on social media and Google can help you reach that goal. Here are some tips on how to spend money effectively on social media ads.

Earned

No, I’m not talking about money—I’m talking about what many consider a silver medal when it comes to online methods. But it turns out that word-of-mouth recommendations from real people can be even more effective than ads. What’s more, you don’t need a budget to do them—because they come at no cost! If you really want to hit customers where they live, earned media strategies might be your strongest bet.

Owned

If you’re in a business-to-consumer (B2C) setting, it makes sense to go with owned media first. In B2C, traditional advertising is quickly losing ground to social and mobile channels. As people spend more time on their phones and less on television, businesses are turning away from TV ads in favor of Facebook campaigns, Snapchat filters and Instagram partnerships.

Shared

Is Your Business Ready to Utilize Digital Marketing? If Not, What’s Stopping You? In today’s competitive business world, it can be hard to get noticed. With so many companies vying for customers online and off, you need every advantage you can get. One of those advantages may be digital marketing. But what is it exactly? And how do you know if it’s right for your business? There are a number of different types of digital marketing available.

Listed

Listing on search engines, social media sites, and other directories helps get your brand in front of potential clients. The most common types of listing are paid and organic search engine listings. Paid listings are those where you pay money to a site like Yelp to list your business on their directory, while organic searches rely solely on word-of-mouth and social sharing.

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