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 Is Email Marketing really useful for Businesses?

Deciding where to invest your those hard-earned rupees is not easy to decide. You know you need to attract new customers and get your existing clients back, but you cannot afford to invest time or resources into something that will not produce the results you expect.

And here comes your life-saver – Email marketing. An email marketing campaign is a cost-effective solution that gives you the power to reach customers where most people visit them every day – and that’s their inbox.

A quick fact- 59% of marketers say email is their biggest source of ROI.

Save your valuable rupees

Save money and a few trees also! By being digital you will avoid printing, paper, envelope, mail handling, and shipping costs. Plus, with email marketing, you can work with designers to design special email-newsletter templates that you can use repeatedly, and get your message out far faster than good old snail mail.

ppc, seo, smo

Increase your brand recognition

Make your brand image and name in front of your valuable audience more often by including your brand logo, its tagline, and brand graphic in your email communication template design. Seeing your brand elements in every issue will build brand awareness and recognition – even if they take a long look at it.

A quick fact – 99% of consumers check their email every day.

Increase your credibility with email marketing

Email marketing helps you stay in touch with your audience on a regular basis, keeping you recognized and at the tip of their tongues. This ensures that when your service, product or program is needed, they will buy from you or refer friends, family, peers, and contacts to you.

Reach the wider audience

Return your email newsletter subscribers to your website by promoting the latest blog posts in each email. Reshape your website content or keep updating your articles or blogs to attract new visitors through social media. Share your articles on article marketing and article sharing sites to get exposure and visibility for your brand.

Targeted audience wider approach

Last but not least

Keep your clients up-to-date

Your email newsletter is a great place to keep your clients up-to-date on the latest news in your business. By sharing what you are doing and what is happening, you can also give them information about the products, services, and programs that you have for them – and maybe persuade them to hire you or buy more from you.


Don’t forget to tell me your views and thoughts on this article, and if you have any doubts about it. We would love to hear from you and help you in every way and yes, if in case you would be in the need for digital marketing services for the development of your business, do reach out to us at