Digital Marketing: The Process of Attracting More Customers

Digital Marketing: The Process of Attracting More Customers

Digital marketing refers to the process of using digital tools, such as websites, social media and search engines, to attract more customers to your business or organization. In short, digital marketing allows you to advertise online, specifically targeting the consumers who would be most interested in your product or service offerings. Because consumers are constantly bombarded with advertisements via their computers and smartphones, it’s important that any digital marketing efforts you undertake are highly targeted so that you’re connecting with people who would actually be interested in what you have to offer. Here’s how it works.

Defining your goals

One thing all businesses have in common is that they need to generate more leads. Before you embark on a digital marketing campaign, make sure you know your goal—and what metrics you’ll use to measure success. For example, if your goal is to generate 100 qualified leads over a period of six months, be sure you know what qualified means in advance. Defining goals will help you stay focused and keep your eye on one prize—more customers!

How to set up your landing page

A landing page is a special type of web page that exists for one main purpose – to convince someone to take action. Landing pages can be used for many different purposes and they vary in complexity. At their core, however, they are all focused on providing value to customers by offering a lead magnet or other valuable content. Once you’ve gathered leads, it’s important to nurture them with additional educational information over time and eventually turn those leads into paying customers.

Promoting your landing page

You’ll want to get as many eyes on your landing page as possible. To do so, consider using paid advertising on social media or in your industry’s trade journal. If you use Google AdWords, be sure to set up conversion tracking first so you can better track which ads and keywords are bringing traffic that results in conversions. Try putting a call-to-action button directly on your ad—it may prompt more people to click through.

Monitoring your campaign

Ensure your campaign is running smoothly by monitoring your analytics regularly. Analytics will give you more insight into what’s working, what isn’t and where to tweak in order to get better results. Pay attention to metrics like page views, unique visitors, time on site and bounce rate for each page. These are just a few examples; there are many other measures you can track—and optimize—as needed.

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