If you’re struggling to find new customers, you aren’t alone. Many companies have found that trying to market their products or services to people who don’t know they exist isn’t always the best way to ensure repeat business and referrals. As such, more and more are turning to digital marketing as a means of growing their businesses and improving profits. Digital marketing provides many benefits over other traditional marketing methods, but it can be confusing at first if you don’t know exactly what it involves or how it works.
You aren’t alone
A surprising amount of business owners are looking for solutions to their marketing problems. If you’re one of them, we’re here to tell you that you’ve come to the right place. You see, at XYZ Corp., our digital marketing agency has more than 5 years of experience helping companies just like yours solve marketing problems and meet their goals. We can help you too! Call us today at 123-456-7890 or visit us online. (123-New-York)
What is digital marketing?
Digital marketing, or online marketing, refers to advertising and other forms of promotion that use digital technologies (such as social media and search engines) to reach people. Digital marketing methods include email services, Web analytics, mobile ads, search engine optimization (SEO), content marketing, display advertising and more.
The benefits of hiring an agency
Working with an agency can be a huge help when it comes to navigating digital marketing, especially if you’re not as tech-savvy. Agencies are full of experts who are experienced at creating and implementing effective digital strategies. There’s no reason you should have to figure out all aspects of online marketing yourself—working with a digital marketing agency will allow you more time and energy for what matters most: your business.
Learn more about your local businesses
Once you’ve done your research, there are a variety of ways to learn more about local businesses. You can subscribe to their newsletter, join their Facebook group, or follow them on Twitter or Instagram. And don’t be afraid to talk directly with business owners; they may not want your money (for now), but they will want your feedback and opinions about their products and services.
Understand what makes your business unique
What makes your business unique? How do you bring value and add meaning to other people’s lives? When you don’t know what makes your business unique, it’s hard for customers and potential clients to understand what your offering is, why they should care, and how you can help them. Knowing what differentiates your business will allow you to clearly express those differences in a way that resonates with buyers, who are bombarded with tons of messages from thousands of businesses every day.
Look at your website, and don’t skip this step
The first thing you should do when it comes to your business’s digital marketing efforts is examine your existing website. Are you getting a good return on investment (ROI) on every dollar you spend? Is your website driving traffic and leading people down a path that makes them more likely to buy from you? If not, then maybe it’s time for an overhaul.
Optimize social media channels
Research shows that 71% of consumers would rather buy from brands with a social media presence. To avoid losing out on these sales, you need a social media marketing strategy in place. Whether it’s Facebook, Twitter, Pinterest or Instagram, make sure you have relevant and engaging content at your fingertips by scheduling posts and tracking your results. Not only will consistent posting drive traffic back to your website, but it will also build brand awareness and customer loyalty over time.
Show off your work
Do you have a business? If so, did you know that digital marketing (including social media, search engine optimization and pay-per-click) can help drive your sales by increasing brand recognition, getting more people to visit your website and getting more people to share your content? It’s true! That’s why we recommend you show off your work with a digital marketing campaign. And one of our consultants would be happy to talk with you about how it could benefit your business.
Think outside the box when it comes to advertising
Sure, traditional marketing methods like television and newspaper ads can be effective. But if you’re trying to reach consumers in an increasingly digital space, think about how you can reach them digitally first. If your product is perfect for a mom on-the-go or your service best fits into a busy professional’s schedule, create online campaigns that speak directly to these people. On top of getting in front of your ideal customer, taking advantage of digital advertising also means a higher chance of conversions at lower costs.
Ask other businesses what they are doing with their ads
Talking with other businesses about their digital marketing strategies can help you better understand your options. Find out which strategies are working for them and how long it took for their business to get where it is today. To learn from other small businesses, join a local business association or chamber of commerce, or attend workshops and seminars. Looking at these resources helps other small business owners share their experiences with each other and inspires them to find new ways to market effectively on a smaller budget.