Google rebrands its ad lineup, with AdWords becoming Google Ads
The senior vice president , Sridhar Ramaswamy who leads Google’s ad efforts, explained the rebrand where he said the company has been getting consistent feedback over the past few years that the plethora of ad products and brands could make it be confusing for advertisers. For more details call @ +91-991-095-7757
This is a primarily a name change, but it is indicative of where we have been directing the product” for the past few years, he said. He also said the rebrand points to “where we want the product to go.”
Moving forward, Google’s ad products will be divided up into three major brands. First, what’s now known as AdWords will become Google Ads, which he said will serve as “the front door for advertisers to buy on all Google surfaces,” whether that’s search, display ads, YouTube videos, app ads in Google Play, location listings in Google Maps or elsewhere.
The second brand is the Google Marketing Platform, which combines Double Click Digital Marketing and Google Analytics 360, the company’s analytics tools for marketers. Under that umbrella, Google is also announcing a new product called Display & Video 360, which combines features from Double Click Bid Manager, Campaign Manager, Studio and Audience Center.