How to grow your business? It’s one of the most common questions that every business owner asks themselves in one form or another. Are you asking yourself how to grow your business? If so, you are not alone, as I frequently encounter this very issue with my clients. More and more businesses are realizing the importance of digital marketing when it comes to growing their business, but they still don’t know how to do it effectively or efficiently – until now. The following article will present the 10 best ways on how to grow your business using digital marketing! Let’s dive in!
1) Visit Local Meetups
Joining a group that meets regularly can be a great way to both find new clients and sharpen your skills. Even if you are not able to attend meetups in person, online groups can provide valuable insights into how others are marketing their businesses. You may even want to start one of your own by creating an online community on sites like LinkedIn and Facebook. Meetup is another popular option that offers an array of topics on which members can gather. (Here’s more information about choosing a local networking event.)
2) Use Display Ads
Display ads allow you to reach an audience that is not on Facebook and gives you a chance to get your content in front of people who are more likely to be interested in it.
3) Write Guest Posts on Relevant Sites
Guest posting is a great way to get exposure for yourself and build relationships with other bloggers in your niche.
4) Participate in Commenting Communities
One of my favorite little-known growth hacks is participating in communities, or commenting on blogs.
5) Leverage Inbound Marketing
If you’re already in a position of strength and have an established business, it’s time to leverage digital marketing for growth. Inbound marketing is focused on attracting customers by providing information that addresses their pain points and answering questions or explaining concepts they don’t yet understand. You can use content marketing—including blogs, ebooks, podcasts, infographics, case studies and social media—to drive new customers to your company and push others along in their buyer journey. It’s important to be consistent with your messaging across all channels so you create brand awareness and build trust with potential buyers.
6) Do Video Marketing and Tutorials
Having a video on your site can help potential customers feel more comfortable using your product or service because they get a better idea of what you do. They also tend to rank higher in search engines, meaning you’ll get more traffic.
7) List Yourself on Micro Job Boards
You can list yourself on micro job boards. These are places that are less formal than Monster and CareerBuilder, but will give you a way to get in front of employers that don’t advertise job openings elsewhere.
8) Participate in Social Media Groups
Social media groups are a great place to start when you want to learn more about digital marketing. Get in touch with group moderators and set up interviews with members who have years of experience.
9) Build an Opt-in List
It’s critical for any online business that you build an opt-in list of leads. An opt-in list is a list of people who have opted in to receiving email from you.
10) Build Branded Social Profiles
If you’re not active on social media, you’re missing out on a huge audience of potential customers. By creating branded accounts for each of your products or services, you can more effectively market to these customers through Facebook and Twitter.