Social Media Optimization Services
Hello, We are Peritus Infotech Solutions

B-70, Sector 67, Noida, Uttar Pradesh 201301

Peritus Infotech Solutions : Digital Marketing Agency

Yes We Provide App Store Optimization (ASO)

digital marketing

What is ASO?

ASO, or App Store Optimization, is an essential strategy for mobile businesses - the process of optimizing mobile apps and games to maximize the visibility on the app stores and improve the conversion rate to download.

digital marketing

ASO Strategy

    The App Store Optimization strategy consists in 3 main processes:
  • Market & Keyword Research
  • Product page optimization & A/B testing
  • Tracking and monitoring
digital marketing

Market & Keyword Research

Keyword Research
This is most often the 1st step of the ASO process, carried out even before launching an app / game.
Just like for SEO, keywords optimization is crucial in ASO and in discoverability in Search & Explore.
    1.Keyword Research:
  • How to select the right keywords?
    Brainstorm the initial list of all the keywords related to your app - what your app does, its main features, its in-app purchases, its characters & gameplay if its a game. What does your app solves? What’s its added value?
  • Amplify the list with suggestions - you can check them in the App Store toolbar, or use a specific tool for keyword research.
digital marketing

Product page optimization & A/B testing

    The next important step is to work directly on the App Store product page elements. There are two types of ranking factors in ASO:
  • On-metadata factors: app name, subtitle, description, icon, screenshots, videos, promotional text, in-app purchase name, listing localization
  • Off-metadata factors: downloads, user ratings & reviews
  • Peritus Infotech Solutions : Digital Marketing Agency
digital marketing

Optimizing App Store product page

    App Name & Subtitle:
  • One of the strongest ranking factors + an impact on conversion rate
  • Up to 30 characters
  • Make it short & memorable + include core keywords
  • Summarize product + highlight best features
  • Impacts keywords rankings: add keywords
  • Appears on app snippets (everywhere) and has an impact on CTR and on Conversion Rate
  • Off-metadata factors: downloads, user ratings & reviews
    Keywords field
  • This field is limited to 100 characters, so follow the best practices to make the most out of them:
  • Don’t include plural word forms if you already added the singular
  • Separate words with commas and don’t use spaces - Apple will “mix and match” your keywords & create combinations to rank your app
  • Don’t include keywords already added in the App Name (it already has the biggest weight for Search & Explore ranking)
digital marketing

Optimizing App Store product page

  • Description Can only be updated when submitting a new version
  • Up to 4.000 characters, but the 1st sentence is the most important one (users don’t need to click on read more to see it)
  • Does not impact keywords ranking but Conversion Rate
    Description - Our tips
  • Highlight key features, focus on uniqueness
  • Be clear and concise, share the core values of your app / game
  • Mention your awards (or keep it for the Promotional Text for more highlight)
  • No keyword stuffing
  • Avoid mentioning prices - might not be accurate for all countries
  • Localize your description!
digital marketing

Optimizing App Store product page

    Ratings & Reviews:
  • The all-time ratings are displayed on the product page + users reviews and the developer’s answers are quite visible
  • Apps ratings appear on Search - it’s important to take care of users’ experience & ensure their positive feedback
    A / B testing
  • Use A / B testing to find out what provides your app with the best Conversion Rate
  • With A / B testing, traffic is sent to 2 different versions of the product page to determine which works best
  • Crucial to ASO + only way to know the most effective content in attracting users
digital marketing

Tracking & Monitoring

    It is vital to check on your KPIs on a regular basis:
  • Keywords rankings
  • Top charts rankings
  • Featuring's
  • Reviews & ratings
  • Conversion Rate to visit / download
  • Volume of organic downloads
  • Revenue
  • Keep in mind that to be successful, it is crucial to have a great product, i.e. a quality app.
digital marketing

Optimizing App Store product page

Final thoughts
The App Store has gone & is still going through many changes. It’s important you keep everything in mind & stay up to date. Always work on your strategy to improve rankings, convince users to download your app & drive more organic installs. Happy optimizing!
digital marketing